Renthusiast2.0

Magic Radio the number one station in London announced this morning, their partnership with the newly revamped Oodle Network, to power classified search on the Magic FM website.

“Radio Stations, with their strong local consumer base, have a great opportunity with online classifieds, by working with Oodle and offering free online classified listings to their users Magic have a tremendous opportunity to grab a significant share of this fast developing market.”

claims Duncan Dunlop, General Manager Oodle UK. although he did not elaborate on how exactly Magic would make money from the deal. Oodle plans to share display and PPC revenues generated from the classifieds with Magic.

“Classifieds market is worth over 3bn in UK and is the fastest growing segment on line so if they can secure even a small market share, revenues will look after themselves,”

according to Duncan

“We have found that our listeners are avid classifieds users, we’re excited about letting our 2m weekly listeners have the chance to post their listings for free, as well provide them with access to the largest number of classifieds listings in London.”

said James Walden, Business Development Director at Magic Radio.

This is the second major media partnership Oodle has scored in recent months. Earlier this year, they announced a partnership with Sun.co.uk, the online home of the UK’s biggest tabloid and a top 50 website according to Alexa rankings