Renthusiast2.0

Even as the impetuous Lord Norman Foster is about to reap millions for the redesign of Moscow’s infamous Rossiya Hotel; news is that he also charges a premium for “designed by Norman Foster” to be included in sales and marketing literature.
Nick Johnson, of Manchester based Urban Splash claims that:
“There was a stipulation in the fee agreement that we could not use ‘Norman Foster’ himself in association with the building unless we came to a separate agreement which . . . would require the payment of a further fee.”
When Urban Splash launched an advertisement campaign promoting a development designed by Foster and Partners, claiming it was a Norman Foster design; they received a letter of complaint from Foster’s lawyers. The row was settled after Urban Splash pointed out that Foster had appeared in a video to promote the scheme. “He has become really aware of using his brand and image in the way David Beckham has,” claims a source close to Foster