Nestoria launches DropIn Map
October 18, 2006 at 6:31 am | In google maps, nestoria, search, technology | 6 Comments
The newly launched Nestoria DropIn Map allows webmasters to add an interactive map of property and other local services to his or her website, with a simple bit of cut and paste. I tried convincing one of my colleagues about the benifits of integrating the map on one of our corporate websites. After a 2 and a half hour “discussion”, he still wasn’t convinced and felt it was a “clever ploy” by Nestoria merely to drive traffic to their search engine. So we emailed Ed and asked him to define the basic advantage to putting the map (or any other search tool ) on a 3rd party website? Here’s his answer:
The reason you would want to use the map is because it provides highly relevant content to your readers. For example look at a site likethis, all about SE1 that uses our property list.
http://www.london-se1.co.uk/property/
of course he could contact all the agents in SE1, get the data, build systems to manage it, etc, etc Or he can just use our tool and be done with it in about 1 minute and provide his users with a great experience
Likewise with the maps, you could go out and get all the local data: tube, hospitals, schools, etc, etc yourself, it’s certainly possible or you can just let us do it for free and be done in about a minute.
If your users are interested in content about an area they will go find it. This gives you a chance for users to find it on your site. If you don’t offer it they’ll find it somewhere else. If you don’t think this content is relevant for your users, then of course you shouldn’t add it to your site. [my emphasis]
Well what’s your take? let us know via email, or leave a comment. Is this feature really neccessary or just a clever “ploy” to drive traffic to Nestoria. We look forward to your feedback
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As an estate agent I do not want my properties to appear on places I have not agreed to have them put on, especially not on *iffy* personal blogs, as that would generate clicks from people “playing” around and subsequently skew my reports.
If this takes off, I will NOT be including my listings on their site.
My view is that it is a ploy; and I fail to see the benefits.
Comment by Anonymous — October 18, 2006 #
As an estate agent I do not want my properties to appear on places I have not agreed to have them put on, especially not on *iffy* personal blogs, as that would generate clicks from people “playing” around and subsequently skew my reports.
If this takes off, I will NOT be including my listings on their site.
My view is that it is a ploy; and I fail to see the benefits.
Comment by Anonymous — October 18, 2006 #
Hi Anonymous,
Ed from Nestoria here.
Fair enough, your listings are your listings.
There are definitly “iffy” blogs out there, but the vast majority are trying to build relevant services for web users. Have a look at the SE1 site I mentioned and I think you’ll see it’s a great resource for anyone interested in that area.
Our experince is that sites like this build significant and relevant usage. We track our web traffic carefully, and we can confirm this. In our view, this mean quality traffic for content owners like yourself.
As you’ll see from the map example, we link directly to the content provider. We make no effort to “steal” your users.
I’m happy to talk in more detail with you offline. Due to spam I wont leave my address here, but just ask Harvey and he can give it to you.
cheers,
Ed
Comment by Ed — October 18, 2006 #
Hi Anonymous,
Ed from Nestoria here.
Fair enough, your listings are your listings.
There are definitly “iffy” blogs out there, but the vast majority are trying to build relevant services for web users. Have a look at the SE1 site I mentioned and I think you’ll see it’s a great resource for anyone interested in that area.
Our experince is that sites like this build significant and relevant usage. We track our web traffic carefully, and we can confirm this. In our view, this mean quality traffic for content owners like yourself.
As you’ll see from the map example, we link directly to the content provider. We make no effort to “steal” your users.
I’m happy to talk in more detail with you offline. Due to spam I wont leave my address here, but just ask Harvey and he can give it to you.
cheers,
Ed
Comment by Ed — October 18, 2006 #
Ed,
do you have any specific tools to protect content owners from “iffy” blogs?
Comment by real estate enthusiast — October 19, 2006 #
Ed,
do you have any specific tools to protect content owners from “iffy” blogs?
Comment by real estate enthusiast — October 19, 2006 #